How Now, Brown Dress?
Some of you might already know Alex Martin's Little Brown Dress Project. Or, as she put it, "A year-long performance project. 365 days. One brown dress. A one-woman show against fashion."
"So, here's the deal - I made this dress and I wore it every day for a year. I made one small, personal attempt to confront consumerism by refusing to change my dress for 365 days.
In this performance, I challenged myself to reject the economic system that pushes over-consumption, and the bill of goods that has been sold, especially to women, about what makes a person good, attractive and interesting. Clothes are a big part of this image, and the expectation in time, effort, and financial investment is immense. "
In case you don't know anything about Martin, in a singular protest against mindless fashionista consumerism, with a side-nod to conservation, she designed and sewed a simple brown dress that she wore every day for an entire year. Of course she washed it (I know some of you were desperately wondering). She also mixed it up a lot with other pieces of clothing she owned.
