in the shop

Europeans Question the Use of Slimming Mirrors in Stores


Have we all had the experience of seeing ourselves in the changing room mirror, trying on a bit of fashion, deciding whether to trade our precious dollars for it? Well, European Parliament MEP Robert Kilroy-Silk is all over the issue (primarily focusing on the British chain, Marks & Spencer), and introduced it into the chamber:

image
Marks and Spencer has said it is mystified by a claim by MEP Robert Kilroy-Silk that it uses “distorting” mirrors in its changing rooms.

Mr Kilroy-Silk has accused the store of misleading women with mirrors that make them look slimmer in its clothes.

He made the allegation in a written question in the European Parliament.

An M&S spokesman said: “Our mirrors are perfectly normal, standard mirrors. We are at a loss as to what he might be referring to.”

In his question, Mr Kilroy-Silk asked if it was “conceivable that within the millions of EU regulations covering virtually every aspect of life in the EU” there was not one that made it illegal for M&S to have mirrors that “deliberately distort women’s shapes”.





Have we all had the experience of seeing ourselves in the changing room mirror, trying on a bit of fashion, deciding whether to trade our precious dollars for it? Well, European Parliament MEP Robert Kilroy-Silk is all over the issue (primarily focusing on the British chain, Marks & Spencer), and introduced it into the chamber:

image
Marks and Spencer has said it is mystified by a claim by MEP Robert Kilroy-Silk that it uses “distorting” mirrors in its changing rooms.

Mr Kilroy-Silk has accused the store of misleading women with mirrors that make them look slimmer in its clothes.

He made the allegation in a written question in the European Parliament.

An M&S spokesman said: “Our mirrors are perfectly normal, standard mirrors. We are at a loss as to what he might be referring to.”

In his question, Mr Kilroy-Silk asked if it was “conceivable that within the millions of EU regulations covering virtually every aspect of life in the EU” there was not one that made it illegal for M&S to have mirrors that “deliberately distort women’s shapes”.



This artificial slimming is not new to the fashion industry. Vintage clothing devotees are well-aware that a 1950s cocktail dress in a size 10 is not the same as a size 10 today. Hewlett-Packard offers "slimming digital cameras." (You really have to see this.)

Apparently, we're fascinated by our own image, which is why a store's use of a slimming mirror may be viewed as unethical, if patrons are unware of its existence. Vanity sizing may be one thing. Who's really hurt if manufacturers slap a "size 6" label on a size 10 item? You actually have to +fit+ into the dress. And, presumably, you like the way the dress makes you look. That's why the lie of the slimming mirror is contentious. The truth of what is flattering you is occluded. And you're at risk for spending money on something of questionable value to you.


Where can I find this?

magic mirrors



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